Akon's SECRET DEAL with Jimmy Iovine That Let Him STEAL Interscope's Talent Roster

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When Akon signed with Interscope, Jimmy Iovine didn’t just give him a deal — he handed him the keys to the kingdom. According to Akon, Jimmy sat him down, showed him the entire Interscope roster, and basically asked: “Which ones do you want to run with?”

Akon could either align himself with legendary names or help develop raw talent into future stars. And if he chose wisely, he'd get equity in the projects. Jimmy trusted Akon's instincts so much, he never second-guessed anything — just gave him space to work.

That freedom is how Akon scooped up Lady Gaga, who was already signed but hadn’t been fully figured out yet. Akon saw the vision immediately and brought her under his wing at Konvict Music. Before Gaga, he’d worked with Pussycat Dolls and helped push Gwen Stefani, both of which proved his A&R instincts were sharp.

Once those records hit, Jimmy let Akon take the reins even further — asking him what he wanted to do on the urban side. Akon picked Bone Thugs-N-Harmony. Then came collaborations with Snoop on “I Wanna Love You” and eventually Eminem on “Smack That.”

At his peak, Akon had full access to one of the most powerful rosters in music and used it to build a label empire. Konvict Music wasn’t just a brand — it was an incubator for stars, powered by trust, leverage, and one of the best ears in the business.


#Akon #KonvictMusic #JimmyIovine #InterscopeRecords #LadyGaga #Eminem #SnoopDogg #PussycatDolls #HipHopBusiness #MusicIndustryMoves
Category
Hip-hop
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