How Kanye West OUTSMARTED the Entire Fashion Industry with $20 Clothes

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When it comes to fashion, marketing, and raw influence — Kanye West’s name rings bells. Just ask Dame Dash and Jim Jones, two Harlem titans who’ve watched Ye reshape the culture firsthand.

“You think about Kanye, everything he makes sells — and then resells,” Dame says. “He’s not the flyest or most stylish, but he knows how to use influence in the right way.” It’s not about labels — it’s about impact. And Kanye mastered turning vision into commerce.

Jim echoes the praise: “I was with him in Japan — we really sold $3 million in T-shirts that day.” Whether it’s Yeezys or $20 tees, Ye’s ability to move product — and shift the culture while doing it — is unprecedented.

“He was the first to flip fashion influence into a billion-dollar business,” Dame adds. “I’d trade all my flyness to figure out how to do that.”

Undefeated in marketing. Unmatched in cultural leverage. Say what you want about Kanye — but when it comes to fashion, he’s in a lane of his own.

#KanyeWest #FashionIcon #CultureMover #DameDash #JimJones #YeezyEmpire #HipHopAndFashion
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Hip-hop
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