Louis Vuitton Fashion Show In Seoul

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Louis Vuitton turned the Han River bridge into a runway, featuring their pre-fall collection with models showcasing sunglasses, footwear, and vibrant bags, creating a spectacular fashion show.

The French fashion brand's South Korea show had a star-studded audience, including K-pop stars and celebrities like Chloë Grace Moretz and Jaden Smith, and commenced with traditional Korean music followed by a captivating shift to an enchanting blue ambiance.

The show on the Jamsugyo Bridge in South Korea, with its scenic location and the involvement of Squid Game director Hwang Dong-hyuk as a creative advisor, was set to create a unique and exciting experience for attendees.

Louis Vuitton's chairman and CEO, Pietro Beccari, recognizes Seoul as a vibrant cultural hub and a fitting destination for the fashion brand's innovative and creative spirit, with the event attracting 1,600 guests, including 100 local fashion students.

Global luxury brands have shown a growing interest in expanding into South Korea, fueled by the rise of K-pop music and the worldwide fascination with the country's film and television projects, making it an appealing market for companies like Louis Vuitton to tap into.

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#LouisVuitton #LV #Seoul #China

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Category
K-pop
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